If you have a list of 400+ subscribers...

Join Me Live and Launch a “Lighthouse Offer” to Awaken Dormant Clients That Close Into $2,000 to $36,500 Programs and Masterminds Without Sales Calls

Exclusively for premium offers. The exact method that took Robin Sharma's mastermind from a $0 launch to all 30 seats sold, validated with over $5 million in phoneless premium sales.

By using The Invisible Reason Framework, which finds the one thing that gets the right people to move forward.

Pedro Martins, smiling, in a green sweater

Live on Tuesday, 20 October

90 minutes, live on Google Meet. The replay and my notes are yours to keep.

$47

Save My Seat

My promise to you

Leave with your Lighthouse email and your two questions ready to send, or email Pedro within 7 days and get your $47 back.

Worked with or consulted teams and personalities such as

7 million views a week. Almost no money.

Human Garage is a media company.

When I started working with them, they were getting about 7 million views a week. On Facebook alone.

They had a coaching program.

They sold it to everyone who watched.

In my first month, we had about 3,500 conversations.

We made $30,000.

For 7 million views a week, that's almost nothing.

Then I noticed something in the replies.

The people who were really buying had one thing in common.

And nobody was selling to them on purpose.

So I wrote one email.

A Lighthouse Offer: a short invitation to apply, with two or three questions, written around that one reason.

Then I chatted with everyone who raised a hand.

Two questions each.

And when they were ready, I sent them a one-page Google Doc offer.

The result?

$2.4 million in sales in about 6 months.

Same program.

Same list.

No sales calls.

For the first time, I'm showing the full process.

Live. Step by step.

Exactly how I did it, and how you can do it with your own list.

Your offer isn't the problem.

The reason you're selling it is.

I call it The Invisible Reason. Every premium offer gets sold on the reason the owner thinks people buy. The real reason only shows up when buyers talk.

The buyers are already on your list

You don't need more leads.

You need to hear from the ones you already have.

Take Robin Sharma's mastermind.

Twelve months with Robin. $36,500 a seat.

The first year, it made zero sales.

So I emailed his list and started chatting.

I asked people one question.

The answer surprised everyone. It had nothing to do with what the program promised.

I rewrote the one-page offer around it.

The first month, three or four people joined.

Then every seat sold.

Every seat sold. No calls.

Zoom call with Pedro at the top and Robin Sharma below
Pedro on a call with Robin Sharma.
Inbox of new application notifications, with Pedro's note: each notification represents at least a $36,500 sale for my partner, 34 sales, $1,241,000, in 69 days
His notifications from that launch, as he shows them on his site: each one a $36,500 sale. 34 sales, $1,241,000, in 69 days.

You don't need Robin's list for this to work.

I worked with a coach in Australia. His program was $20,000 AUD a year.

His list had 400 people on it.

We changed one thing: the story.

I relaunched it at $50,000 USD with one email.

Two people bought that same day.

That's why this is for lists of 400 or more.

You don't need a big list.

You need the reason.

WhatsApp chat: a partner tells Pedro they just closed the sale, 42 new clients, 109,185 euros in sales, in two weeks
A partner's message to Pedro: 42 new clients, €109,185 in sales, in two weeks.
Save My Seat
Over $5Min phoneless premium sales
34 salesat $36,500, in 69 days
$2.4Min about 6 months
Zero refundson a partner's sales that used to get lots of them

Pedro's partner results, as he reports them. Your results depend on your list and your offer.

Why more traffic, longer pages and more calls don't fix it

When a premium offer stalls, most owners try one of four things.

More traffic.

Human Garage had 7 million views a week. Views were never the problem.

A longer sales page.

A better page still tells the wrong story, only longer.

Setters, closers and calls.

How many calls can you take in a day? Three? Five? Eight, if you want to hate your week?

Calls put a ceiling on your sales. And they hand your buyer to a stranger instead of to you.

A brand new offer.

You rebuild everything, and launch it on the same guess.

Every one of these guesses the reason.

None of them asks.

“You don't need a new offer. You need the real reason they'd buy it.”

The old way and the Lighthouse way

The old way

  • Write the offer on your own reason
  • Pay for more traffic and a longer page
  • Add closers, setters and booked calls
  • When it stalls, build a new offer

The Lighthouse way

  • Monday: send one Lighthouse email to your list
  • This week: answer the replies with two questions each
  • Then: send a one-page Google Doc offer to the people who are ready
  • Close in the chat. From wherever you are.

How the Lighthouse Offer works

A lighthouse doesn't chase ships.

It lights up, and the right ones find their way in.

A Lighthouse Offer is the step before your premium offer. It's light, it's low pressure, and it's built on the real reason people buy. So by the time someone reaches your program, they're already the right person.

This workshop is my Lighthouse Offer. You're standing in one right now.

It has three parts.

1Launch 2Position 3Close
1
The Lighthouse Offer: what you launch

One short email to your list. A small first step that lights up the people closest to buying.

2
The Invisible Reason Framework: how you position it

It finds the one thing that gets the right people to move forward. For Human Garage it changed everything. For Robin Sharma's room, it filled every seat.

3
The Two-Question Chat: how you close it

Every high-ticket decision comes down to two questions:

Will this work for me?

Is this the right time?

Answer them by email, then send a one-page Google Doc offer. No calls.

I'll show you the exact questions I asked, the replies I got, and the offers I wrote. Live, on 20 October.

What the chats look like

Email to Pedro: thank you for your kind and individual approach, yes, this arrangement works well for me and I am happy to have my spot reserved in advance
Email to Pedro: thank you for your thoughtful message and your support, I am all set for tomorrow and looking forward to the summit
Email to Pedro: thank you so much, I have chosen not to participate this time, but I appreciate your kindness
Real replies from Pedro's inbox. Even the no is warm.

Who am I to teach this?

My name is Pedro Martins. I live in Lisbon.

Years ago, I won a Cannes Lion for a Microsoft campaign. It's the Oscars of advertising.

Microsoft invited our agency in for what we thought was a party.

Then their VP of Sales stood up.

“Amazing ads. 1.5 million views. Now tell me: how much did that turn into sales?”

Absolute silence.

That was 2012. I left the agency world for direct response. I've worked on my own since 2015.

Today I'm the quiet sales engine behind some of the leaders you follow. I sell their premium offers by email and chat. No calls.

English isn't my first language. I used to think that was a problem. Now I know it's why my emails are so simple.

My book, Stand Out or Fade Away, is rated 4.9 out of 5 on Amazon, from 20 ratings.

What you get on 20 October

The Two-Question Sales Engine live workshop on a laptop, the Your Lighthouse Email workbook, and a phone inbox

All for $47.

Save My Seat

This is for you if...

  • You have a list of 400 or more people who trust you
  • You have a premium offer, $2,000 and up, or the start of one
  • You get attention, but too few premium sales
  • You'd rather sell by email than get on another call

This is not for you if...

  • You don't have a list yet
  • You want a script for cold DMs
  • You want a script for sales calls

30 days from now

One of two things will be true.

Your list will still be quiet. Your premium offer will still be waiting.

Or your Lighthouse email will be out. The replies will be in. And you'll be sending one-page offers to the people who are ready.

Same offer. Same list. A different reason.

What people say about Pedro

Post by John O Laoidh: you've completely revolutionized the way I see sales Pedro, they don't teach what you share on most MBAs
Message from Shawn Morrow: Pedro is one of the most detail oriented people I know, he sees things others don't, hire this guy
Post by George Ten: it's not until his last voice message that I understood how much of a marketing genius he is, go follow him
Post by Dallas Fontaine: Pedro is the real deal, if you're on the fence just do it, you won't regret it
Posts and messages people sent Pedro, from his website.

Questions people ask

I only have about 400 people on my list. Is that enough?

Yes. The coach in Australia had 400 people. One email, two sales that same day.

My offer is under $2,000. Will this still work?

The method is the same. It shines on premium offers, because one sale pays for everything.

I hate selling. Is this pushy?

The opposite. You ask two questions and listen. People decide when they're ready. I once did this for a partner who used to get lots of refunds. The sales I closed had zero.

Do I need to get on calls?

No. Everything happens by email and chat.

I can't make it live. Can I still join?

Yes. You get the full replay and my notes.

English isn't my first language either.

Neither is mine. Simple words sell better.

What if it's not for me?

Leave with your Lighthouse email and your two questions ready to send, or email Pedro within 7 days and get your $47 back.

See you on the 20th

Tuesday, 20 October.

90 minutes, live. Replay included.

$47, with my promise behind it.

Save My Seat

Pedro

P.S. Robin Sharma's mastermind sold zero seats in its first year. Then it sold out in about two months, with the same program. I'll show you what changed, live on the 20th.

P.P.S. Can't make it live? You still get the full replay and my notes.

Tuesday, 20 October3 PM Lisbon · $47Save My Seat →